It was in 1998 that founded the first upscale vodka brand in Russia called Russian Standard. Later on, in 1999, he united with Mckinsey & Co to establish a bank called Russian Standard Bank, a pioneering credit and term life insurer. Witnessing a major growth over the years, the bank reached an exclusive partnership with American Express in 2012. Also known for his strategic investments, Roustam Tariko secured a 9.9% stake in Polish CEDC, one of the largest vodka producers worldwide, as well as a 70% stake in Gancia, an Italian maker of sparkling wines and vermouths. In 2012, he increased his shares in CEDC to 19.5%.  Tariko has three children including twin girls and Roustam Jr.